Halal certification opens doors for Rumah Pastry into hotel and corporate markets

Rumah Pastry, a Malaysian food producer, has significantly expanded its market potential after securing halal certification in February. This certification, granted by the Department of Islamic Development Malaysia (Jakim), is not only essential for serving Muslim consumers but also a critical requirement for penetrating the business-to-business (B2B) market.

Shamsiah Shaikh Husin, founder of Star Mealz Sdn. Bhd., the parent company of Rumah Pastry, explained that many corporate clients, including hotels and businesses, mandate halal certification as a prerequisite for suppliers. Since obtaining the certificate, customer confidence has surged, leading to increased business opportunities. The company, known for its traditional cakes, frozen traditional cakes, regular cakes, bread, pastries, and sandwiches, is now focusing on supplying to hotels in Melaka, as well as government and private hospitals.

Acquiring halal certification demanded a high level of commitment, requiring the company to ensure every operational aspect met Jakim's stringent standards. This involved comprehensive documentation and the development of Standard Operating Procedures (SOPs). Despite the time and effort involved, Shamsiah views it as a vital investment for business growth.

Looking ahead, Rumah Pastry is actively engaged in research and development (R&D) to prepare for entry into supermarket chains. The company also harbors ambitions to explore retort technology, a move that could facilitate expansion into larger markets, including the global arena. Starting over 15 years ago with a modest capital of RM30,000, the business has grown substantially, now generating tens of thousands in monthly revenue, driven by increasing demand for its traditional food products.