Hansung Motors Launches "STAR Training" to Boost Mercedes-Benz Service Expertise

Hansung Motors, an official partner of Mercedes-Benz in South Korea, has officially commenced its second "STAR Training" program for approximately 60 new technical employees. This initiative is designed to cultivate specialized expertise and practical adaptability among its new technicians, reinforcing the brand's service quality.

The "STAR Training" program, a name combining "START" for the beginning of an employee's career and "STAR" symbolizing the brand's iconic three-pointed star, focuses on nurturing technical talent. Hansung Motors views its nationwide service centers not just as repair facilities but as crucial touchpoints for customer trust and brand value. The company has established a systematic approach to developing the professional technicians who manage these centers.

To maximize educational efficiency and practical training density, participants are divided into three cohorts, with training sessions running sequentially from July to September 4. Each cohort undergoes an intensive four-week program in small groups. The curriculum covers an understanding of organizational structure, theoretical job knowledge, hands-on repair practice using Mercedes-Benz vehicles and parts, and on-the-job training (OJT) at service centers. Experienced instructors and center mentors impart core technical competencies and repair procedures.

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Customer-centric service that can be entrusted to vehicles begins with skilled technical talent.

Hansung Motors distinguishes itself as the sole Mercedes-Benz partner in Korea operating its own continuous, in-house training system for new repair personnel. This program aims to produce technicians equipped with the advanced repair skills befitting a luxury automotive brand, ensuring precise diagnostics and consistent service delivery. Furthermore, the initiative supports youth employment by offering practical job training and stable employment opportunities for aspiring automotive technicians.

This talent development initiative aligns with Mercedes-Benz Korea's new "Retail of the Future" sales strategy. The goal is to enhance the overall customer experience by improving service quality at maintenance hubs, moving beyond a purely sales-centric approach. Marco Marcu, CEO of Hansung Motors, emphasized that reliable vehicle service begins with skilled technicians and pledged continued support for new employees to grow into experts who embody the value of Mercedes-Benz.

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We will continue to provide support for new employees to grow into experts who demonstrate the value of Mercedes-Benz in the field.