Heidi Klum's 'HeidiFest' Moves from ProSieben to RTL
Translated from German, summarized and contextualized by DistantNews.
At a glance
- Heidi Klum's Oktoberfest-themed show "HeidiFest" will move from ProSieben to RTL for its upcoming season.
- The show, which features A-list celebrities and traditional German culture, had poor ratings on ProSieben last year.
- RTL sees the acquisition as a strategic move to boost its entertainment programming, hoping to replicate the show's viral potential.
Heidi Klum's "HeidiFest," a celebration of Oktoberfest featuring celebrities and German traditions, is moving from ProSieben to RTL. The show struggled with ratings on ProSieben last year, particularly when compared to Klum's "Germany's Next Topmodel."
ProSieben announced the cancellation of "HeidiFest" for this year, but RTL quickly stepped in, acquiring the broadcast license. The move was reported by "Bild" newspaper, where Klum, who splits her time between Germany and the U.S., described the show as a way to share German culture, food, and music with her American friends.
I find all of this great to show my American friends how we celebrate here in Germany, what we eat, how we look, and what music sounds like.
Last year's "HeidiFest" featured performances by Howard Carpendale, Roberto Blanco, and the Wildecker Herzbuben. Details about this year's guests are not yet known. RTL's decision to pick up the show is seen by some as a desperate attempt to improve ratings, especially after they revived the ProSieben show "Turmspringen."
Inga Leschek, Chief Content Officer at RTL Deutschland, expressed enthusiasm for Klum joining RTL. "With Heidi Klum, one of the biggest entertainment personalities in the world comes to RTL. We are thrilled!" Leschek stated. "'HeidiFest' already showed last year with its viral moments what enthusiasm it can trigger. Now we are bringing this spectacle bigger, louder, and with everything that makes a real television event."
With Heidi Klum, one of the biggest entertainment personalities in the world comes to RTL. We are thrilled! The 'HeidiFest' already showed last year with its viral moments what enthusiasm it can trigger. Now we bring this spectacle bigger, louder and with all that makes a real television event.
Originally published by Der Spiegel in German. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.