Helsinki needs to attract global music stars

Helsinki is struggling to attract major international music artists, falling behind other European capitals in hosting large-scale concerts. While fans travel from Finland to see stars like Harry Styles perform in cities like Amsterdam, Helsinki's Olympic Stadium lacks the capacity and appeal of larger venues. Arenas in Amsterdam and Stockholm can host over 50,000 to 60,000 spectators, whereas Helsinki's stadium has a capacity of around 36,200, expandable to 50,000. Although plans are underway for new, larger event venues in Helsinki and its surrounding areas, including potential capacities of 20,000 to 60,000, the city's marketing efforts are insufficient. The Helsinki Region Chamber of Commerce points out that Stockholm's concerts generated over 40 million euros in economic impact, a figure Helsinki cannot match. The chamber emphasizes the need for a concerted effort to promote Helsinki as a desirable destination for global superstars.

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Who will tell Harry, Beyoncé, and Ariana that it's worth coming here?