Holiday travel in Poland shifts with age, study finds

Holiday travel remains a key part of vacation plans for Poles, but how they organize and experience these trips changes significantly with age, according to a SW Research study commissioned by OLX.

Younger respondents are the most active travelers, planning multiple trips annually. In contrast, older individuals, particularly those over 50, tend to limit themselves to one or two holidays per year. This age-based difference extends to travel companions. While younger people often travel with family, including parents or siblings, older travelers increasingly prefer more partner-oriented or individual trips. For those aged 35-49, family travel with a partner and children is dominant, while those over 50 more frequently opt for trips as a couple.

Age also influences how trips are planned and booked. Younger travelers favor flexibility and weekend getaways, with planning focused on essential elements. Those aged 35-49 prefer more structured, pre-planned vacations. Older respondents often combine self-organization with a degree of spontaneity.

Accommodation preferences also show generational divides. Younger travelers often choose more budget-friendly options like hostels or cottages, possibly due to shared costs. Those aged 25-34 lean towards apartments and flats, prioritizing comfort and amenities. Older age groups tend to favor traditional accommodations such as hotels and private rooms, valuing predictability and security.

Interestingly, despite common assumptions, younger respondents are more willing to spend larger sums on accommodation. The study indicates that half of individuals up to a certain age are prepared to allocate more funds for lodging, challenging the notion that younger generations are solely budget-conscious.