Household segment, rental strategies to drive CUCKOO's growth

CUCKOO International (MAL) Berhad anticipates that its household segment and rental strategies will remain the primary drivers of its fastest growth for the next three to five years. The company plans to solidify its omnichannel approach, integrating e-commerce and social media platforms to enhance customer reach.

“

In the next three to five years, we are still focused on households as that is the main source of income.

While CUCKOO Malaysia sees potential in the corporate and hospitality sectors, the consumer household market remains the core of the group's revenue. "In the next three to five years, we are still focused on households as that is the main source of income," stated Hoe Kian Choon, Executive Director and CEO of CUCKOO Malaysia.

The rental model is crucial for CUCKOO, as it not only increases accessibility for consumers to more affordable lifestyle products but also supports the company's long-term growth strategy. This model is seen as vital for expanding user access to home products.

“

The rental model is also going to continue to be important and continue to show its importance in expanding consumer access to more affordable home lifestyle products.

To further enhance accessibility and affordability, CUCKOO Malaysia has introduced rental plans for products such as televisions and refrigerators. This initiative is a collaboration with Samsung Malaysia, aiming to make home appliances more attainable for a wider range of consumers. The company's 2026 management strategy emphasizes creating long-term value through its "Healthy Home Creator" model, offering healthy, affordable, and accessible home solutions.

“

This model is still very important for us. It not only increases accessibility but also supports the company's long-term growth strategy.