Hungary spent more than 3 billion forints on influencers, including a Polish actress
Translated from Polish and summarized by DistantNews. Read the original for the full story.
At a glance
- The Budapest Influencer Trip organized by Hungaryโs tourism agency in May 2024 cost 3.1809 billion forints, about 8 million euros.
- The figure exceeds by more than two times the amount previously made public by agency representatives.
- Polish actress Anna Maria Sieklucka took part in the campaign.
Hungary spent 3.1809 billion forints on the Budapest Influencer Trip, a tourism campaign organized by the Hungarian Tourism Agency in May 2024. At current exchange rates, that amounts to about 8 million euros.
The total is more than twice the sum that representatives of the Hungarian agency had previously disclosed publicly. Polish actress Anna Maria Sieklucka also took part in the campaign.
Originally published by Rzeczpospolita in Polish. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.