Hyundai Executive: Service Quality is Key Advantage Over Imported Cars

Hyundai Motor Group Executive Vice Chairman Jang Jae-hoon acknowledged recent challenges in domestic sales but highlighted the company's strengths, particularly in customer service. He asserted that Hyundai's service quality and responsiveness offer a distinct advantage over imported competitors.

"The areas where Hyundai can maintain an edge are in service," Jang told reporters on May 30th following the opening ceremony of the Suwon High-Tech Center in Gyeonggi Province. "We are continuously improving our service quality and customer response capabilities compared to foreign brands, and we will make this a differentiating factor."

Jang's remarks come as the automotive industry navigates evolving market dynamics. The focus on service aims to bolster customer loyalty and differentiate Hyundai's offerings in a competitive landscape. The company plans to further develop these service aspects as a core element of its strategy.

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The areas where Hyundai can maintain an edge are in service. We are continuously improving our service quality and customer response capabilities compared to foreign brands, and we will make this a differentiating factor.