Icepharma Launches New Health Brand 'Kalon' with Fitness Event

The atmosphere in Gamla bíó was exceptional as Icepharma's health and sports division celebrated the official launch of its new brand, Kalon. This rebranding signifies a new era for the division, bringing together several prominent brands under one umbrella.

To mark the occasion, a lively fitness session was organized, drawing 160 women who enthusiastically engaged in exercises designed to elevate their heart rates and invigorate their bodies. The session was expertly guided by renowned fitness personalities Anna Eiríksdóttir, Karitas María Lárusdóttir, and Freyja Sigurðardóttir, who led the group through a dynamic workout.

Brands such as Nike, Now, Muna, Speedo, Sonett, and Curaprox are now associated with Kalon, indicating a strong portfolio aimed at the health and wellness market. The event was a resounding success, filled with energy and positive vibes, culminating in the participants receiving gift bags before departing. This celebration reflects a growing emphasis on health and fitness within Iceland, with companies actively promoting active lifestyles.