iDNES.cz Explains Ad and Data Policies for Users

iDNES.cz is outlining its advertising and data usage policies to users, presenting two primary options for accessing content. Users can opt for a free service that includes personalized advertising, which is tailored based on their online activity and preferences. This personalization is carried out by MAFRA, a.s. and a network of 125 advertising partners.

Alternatively, users can choose a premium subscription to iDNES Premium, which offers an ad-free experience across iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz. This subscription also includes access to digital versions of newspapers and magazines.

The platform details the specific ways user data is processed, including for selecting advertisements, personalizing content, measuring ad and content performance, and understanding audience demographics through statistics. Users are informed that they can withdraw their consent for personalized advertising at any time, though doing so would prompt a transition to the premium ad-free service.

For users opting for the free, ad-supported model, the platform clarifies that consent for personalized advertising is granted for specific purposes. However, due to technical limitations with some advertising providers, users must explicitly opt out of certain data processing activities, such as personalization of content and technical site operations, if they do not wish for them to occur.