iDNES.cz Explains Advertising and Subscription Options

The article addresses the digital advertising model employed by iDNES.cz and its sister sites, offering readers a choice between free access with targeted advertisements or a premium subscription without ads.

Users who opt for the free service must consent to the use of cookies and other tracking technologies for personalized advertising. This involves profiling based on browsing habits and online activities to display relevant ads. The data processing is conducted by MAFRA, a.s., and its 125 advertising partners.

The platform emphasizes that users can revoke their consent for targeted advertising at any time. However, revoking consent will prompt them to upgrade to the ad-free premium service. Consent for other purposes, such as personalized content delivery, can be managed separately without requiring a premium subscription.

For users choosing the free, ad-supported option, the article specifies that certain data processing activities, including profiling for personalized content and measuring ad performance, are considered legitimate interests. Users have the option to object to processing based on legitimate interest and adjust their privacy settings accordingly.