iDNES.cz Offers Ad-Free Premium Subscription or Free Service with Targeted Ads

iDNES.cz offers readers two primary ways to access its content: a premium ad-free subscription or a free service supported by advertising. The premium option costs 199 Czech koruna per month and grants unlimited access to iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz, along with digital newspapers and magazines.

The free service relies on targeted advertising. Users who opt for this will see personalized and non-personalized ads. This personalization is based on profiling user habits and interests derived from their online activities. Both iDNES.cz and its advertising partners, numbering 125, are involved in this process. Users can revoke their consent for targeted advertising at any time, though doing so will prompt them to switch to the ad-free premium service.

The website outlines its data processing methods for various purposes, including ad selection, personalized content, ad performance measurement, audience understanding through statistics, service development, and technical site operation. Users have the ability to manage their privacy settings and object to data processing based on legitimate interests.