iDNES.cz offers premium subscription for ad-free experience

Access to content on iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz is now primarily offered through a subscription model or with personalized advertising.

Readers can opt for the "iDNES Premium" service for 199 CZK per month. This subscription provides unlimited reading across all affiliated sites, along with access to digital newspapers and magazines, all without advertisements.

Alternatively, users can choose to continue with free access, which includes personalized advertising. This option involves consenting to the use of cookies and other tracking technologies for targeted ad delivery. The site clarifies that both MAFRA, a.s., and its 125 advertising partners will use this data to tailor ads to user interests.

The platform outlines its data processing methods, including the use of profiles for selecting personalized content and ads, measuring ad performance, and understanding audience engagement through statistics. Users can manage their consent and preferences, including opting out of targeted advertising or objecting to data processing based on legitimate interest, through detailed settings.