iDNES.cz requires user consent for targeted advertising to continue reading

Readers of iDNES.cz are presented with a choice regarding how they wish to view content on the site, specifically concerning advertising. To proceed with reading, users must indicate their preference for ad display.

The primary options are a premium subscription for an ad-free experience or continuing with targeted advertising. The premium service, priced at 199 Czech Koruna per month, offers unlimited access to iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz, along with digital access to newspapers and magazines, all without advertisements.

Alternatively, users can opt for targeted advertising. This choice involves consenting to the use of cookies and other online identifiers for personalized ads. These ads are tailored based on browsing habits and interests, processed by MAFRA, a.s., and 125 advertising partners. Users can revoke this consent at any time, though doing so will prompt them to switch to the premium ad-free service.

The site details its data processing methods, including profile creation for personalized content and advertising, ad performance measurement, audience understanding through statistics, and service development. It clarifies that while some data processing is based on legitimate interest, users can object to this and adjust privacy settings. The chosen settings apply across iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz.