iDNES.cz: User options for advertising and premium access explained

This article from iDNES (CZ) does not contain news content. Instead, it serves as a notice to users regarding website functionality and advertising.

Users are presented with two primary options for accessing content on the iDNES.cz platform. The first is to consent to targeted advertising, which allows for free access to the site and its associated publications like Lidovky.cz, Expres.cz, and Antiyoutuber.cz. This option involves the use of cookies and other online identifiers to personalize advertisements based on user habits and interests.

The second option is to subscribe to 'iDNES Premium' for 199 CZK per month. This subscription offers unlimited, ad-free access to all iDNES.cz content, as well as other MAFRA publications. Subscribers also receive digital versions of newspapers and magazines.

The notice details how user data is processed for advertising purposes, including profiling for personalized content and ads, measuring ad performance, and developing services. It also mentions that MAFRA, a.s., and its 125 advertising partners process this data. Users can withdraw their consent for targeted advertising at any time, though this may prompt a transition to the premium service.

Technical details are provided regarding the processing of data for various purposes, including content personalization and website operation. Users are informed about their ability to manage their privacy settings and object to data processing based on legitimate interests.