iDNES Premium: Ad-Free Access or Personalized Ads for Content

Access to the full content of iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz, along with digital newspapers and magazines, is available through an iDNES Premium subscription for 199 Czech Koruna per month. This subscription offers an unlimited, ad-free reading experience.

Alternatively, users can opt for free access by agreeing to personalized advertising. This involves accepting cookies and other online identifiers for targeted ads, which will be displayed on the mentioned websites. MAFRA, a.s., and its 125 advertising partners will use user data to tailor advertisements based on browsing habits and interests.

Users have the option to withdraw their consent for personalized advertising at any time. However, revoking this consent will prompt them to upgrade to the ad-free iDNES Premium service. Consent for other purposes, such as content personalization, can be managed or withdrawn without necessitating a switch to the premium subscription.

The platform also processes certain data based on legitimate interest. Users can object to this processing and adjust their privacy settings in the detailed settings section. These settings apply across iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz. The company and its partners employ various methods, including profile creation for personalized content and ads, ad performance measurement, audience understanding through statistics, service development, and website technical operation.