IM3 Strengthens Creative Economy Ecosystem, Targets 15,000 Creators

Indosat Ooredoo Hutchison (IOH), under its IM3 brand, is actively bolstering Indonesia's creative economy through the launch of Airena Kreatif. This new initiative aims to cultivate a robust ecosystem for creators and small businesses by focusing on community development and the adoption of digital technologies. Airena Kreatif serves as a hub for young individuals, content creators, and micro, small, and medium-sized enterprises (MSMEs) to engage in learning, collaboration, and the advancement of their creative endeavors. The platform builds upon prior successful collaborations involving IM3, Adobe, and the Indonesian Ministry of Creative Economy, which sought to broaden public access to creative industry technologies and knowledge.

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We are targeting that later 15,000 friends, content creators and the creative economy can join. This is just starting, but actually we have been running for the past two months visiting around 75 campuses.

Fahroni Arifin, SVP Head of National Brand at IM3, outlined the company's commitment to developing a thriving creative community, targeting an initial participation of 15,000 content creators and creative economy professionals. He noted that the initiative has already begun engaging with numerous university campuses, reaching thousands of students. The program selects participants based on a shared passion for creative content development and its application in supporting MSMEs. IM3 emphasizes leveraging creative content to benefit small businesses, fostering a symbiotic relationship within the creative economy.

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We are looking for those who have a spirit that is more or less the same. They are used to creating creative content and primarily we will encourage this creative content to be utilized for MSMEs.

IM3 believes that technologies like Adobe Express can significantly simplify the process for MSMEs to create effective promotional materials. Furthermore, creators involved in the program have the potential to generate income through their work and templates, which can be utilized by other users on the platform. Arifin highlighted the transformative impact of technological advancements, including artificial intelligence (AI), in making content production more accessible. He contrasted the past, where design required specialized skills, with the present, where digital platforms and AI empower individuals to translate ideas into visual content more readily. The focus is shifting from complex technical execution to creative thinking, enabled by accessible tools.

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Design used to be very difficult, needing someone who really studied design. Now with the help of AI, what is needed is creative thinking. In other words, whatever you want to make, everything can be done with the platform with the help of AI.

The overarching mission of IM3 through Airena Kreatif is to ensure that creative technologies are not confined to personal use but also serve as powerful engines for economic opportunity. By making tools like Adobe Express widely available, IM3 aims to empower a broader audience to utilize these technologies for both personal expression and income generation. This strategic push underscores IM3's commitment to fostering innovation and economic growth within Indonesia's dynamic creative sector, positioning digital tools as key enablers for both individual creators and small businesses.

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We want Adobe Express to really be usable by as many people as possible, both for personal needs and for making money through content. Our mission is to empower.