Independence Month: Startup Launches 'Building Indonesia' Campaign with Rp 800 Million Prize

To celebrate Indonesia's Independence Day, global startup Emergent has launched 'Building Indonesia,' a campaign designed to empower local entrepreneurs. The initiative offers a substantial prize pool of Rp 800 million to 100 participants who develop the most innovative digital solutions for their businesses.

The campaign specifically targets small and medium-sized enterprises (UMKM) and business founders, aiming to transform their daily operational challenges into practical digital solutions. Emergent emphasizes the importance of leveraging the independence momentum to foster innovation among Indonesian entrepreneurs, particularly in digitizing their operations without technical barriers.

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In this moment of Independence, we want to make the 'building' process more accessible for entrepreneurs and business owners in Indonesia so their ideas can materialize, even without technical expertise.

"In this moment of Independence, we want to make the 'building' process more accessible for entrepreneurs and business owners in Indonesia so their ideas can materialize, even without technical expertise," stated Mukund Jha, Co-Founder and CEO of Emergent. The platform utilizes AI to facilitate software creation from user-described problems, handling everything from UI/UX design to frontend and backend development.

"Every successful business on our platform starts the same way: an idea and a real problem described in words, which then becomes a functional product," the CEO explained. This campaign reflects a growing trend among Indonesian entrepreneurs to move away from manual record-keeping and basic messaging apps towards building their own operational software for increased business efficiency.

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Every successful business on our platform starts the same way: an idea and a real problem described in words, which then becomes a functional product.