Indonesia launches 'Tabungan Emas' allowing gold savings from $0.65

The perception that investing in gold requires substantial capital is being challenged in Indonesia. Through the myBCA savings program, individuals can now begin accumulating gold with an initial deposit of just Rp 10,000. This initiative seeks to make gold investment more accessible, particularly for younger generations who might view it as an unattainable instrument.

Yos Iman Jaya Dappu, Director of Information Technology and Digital at Pegadaian, highlighted the availability of multiple channels for gold savings, including the Pegadaian application and Tring, in addition to myBCA. He emphasized Pegadaian's commitment to providing broad access, encouraging young people to utilize any available channel for gold savings.

The collaboration with BCA is not intended to create competition but rather to serve as a new entry point into Pegadaian's gold ecosystem for a wider audience. With 15.8 million myBCA users, Pegadaian sees a significant opportunity to expand its gold savings customer base. John Kosasih, Vice President Director of BCA, noted the increasing demand for gold as a tool for financial resilience and value preservation, underscoring the importance of easy access to investment.

Pegadaian currently manages over 153 tons of gold, with approximately 20 tons originating from its gold savings program, which boasts over 6.5 million customers. BCA customers purchasing gold via myBCA will have their assets managed and stored by Pegadaian, with ownership trackable through the Tring application. Tring also offers other gold-related services like gold installments, deposits, and savings pledges.