Indonesia's Creative Economy Ministry Equips Expedition Team to Map Transmigration Potential

Indonesia's Minister of Creative Economy (Menekraf) Teuku Riefky Harsya has provided the Patriot Expedition 2026 team with strategic guidance to identify creative economy potential within transmigration areas. This initiative aims to create a data-driven foundation for development policies.

The team received training on methodologies for mapping local potential, identifying key subsectors, and formulating development recommendations. All training aligns with the National Creative Economy Master Plan 2026-2045. Minister Harsya stated that the Patriot Expedition team's mission is to pinpoint leading creative economy subsectors, assess ecosystem strengthening requirements, and propose actionable development strategies in collaboration with the Ministries of Creative Economy and Transmigration.

Minister Harsya emphasized that each transmigration area possesses unique characteristics and creative economy potential, necessitating tailored approaches. To support the field mapping results, the Ministry of Creative Economy introduced three flagship programs: Creative Village Activation, Creative Hub Activation, and Creative by Indonesia. The team was also trained in a hexalix collaborative approach and the 21 creative economy subsectors to design development strategies that directly benefit communities.

The mapping outcomes will not only identify top subsectors but also pinpoint ecosystem needs across eight development pillars. The recommendations are expected to boost community income and accelerate the advancement of transmigration areas toward greater prosperity and self-sufficiency.

Academics and young talents, from bachelor's to doctoral levels, numbering 1,230, along with 246 team leaders from 10 universities, form the Patriot Expedition team. Minister Harsya highlighted their crucial role, noting that over half of the creative economy workforce, according to 2024 BPS data, comprises millennials and Gen Z. These demographics are recognized for their creativity, technological adaptability, and entrepreneurial drive. "Through the Patriot Expedition, we want to encourage young people not just to be job seekers, but job creators," Harsya said. "Their creativity must be transformed into economic value that directly benefits society and strengthens the competitiveness of transmigration areas."