Indonesia's OJK Issues New Rules on Financial Influencers

Indonesia's Financial Services Authority (OJK) has implemented a new regulation designed to govern the conduct of financial influencers, aiming to enhance clarity and accuracy in financial sector information dissemination. The OJK Regulation Number 6 of 2026, enacted on June 4, 2026, seeks to bolster consumer and public protection by ensuring information is easily accessible and not misleading.

Agus Firmansyah, Head of the Department of Surveillance and Integrated Financial Sector Policy at OJK, stated that the regulation is a proactive measure to address the growing influence of financial influencers. While acknowledging their role in shaping consumer behavior, the OJK noted that this influence can be exploited by irresponsible parties for personal gain. The new rules cover financial education, marketing, and product recommendations across both online and offline channels.

A key provision mandates that financial influencers must explicitly disclose any economic interests they hold in the information or products they present. Furthermore, they are required to clearly indicate when financial products or services carry high risks. These disclosures are crucial for enabling consumers to make informed decisions.

In cases of non-compliance, the OJK has the authority to impose enforcement actions, including issuing written orders. Failure to adhere to these orders can result in legal sanctions. For influencers violating the rules through digital media, the OJK can request the Ministry of Communication and Digital to block or terminate their online accounts, underscoring the seriousness with which these new provisions are being enforced.

“

This Financial Information Provider Regulation is OJK's effort to encourage the delivery of financial sector information that is clear, accurate, honest, easily accessible, and not potentially misleading, thereby reinforcing consumer and public protection.