DistantNews
Support us
🇮🇩 Indonesia /Culture & Society

Indonesian politicians boost local vendors' sales at Independence Day event

From Republika · () Indonesian

Translated from Indonesian, summarized and contextualized by DistantNews.

At a glance

News Named sources Context piece
  • Local micro, small, and medium enterprises (UMKM) in West Bandung Regency saw a surge in sales during a free entertainment event hosted by the PAN party.
  • Politicians Jeje Ritchie Ismail and Putri Zulkifli Hasan, along with their spouses, actively purchased products from UMKM vendors, including cilok (meatball snacks).
  • The event aimed to boost the local economy by providing a platform for UMKM to sell their products and increase market reach, aligning with the regional government's focus on developing the UMKM sector.

A recent event organized by the PAN party in West Bandung Regency, West Java, transformed a local field into a bustling marketplace, significantly benefiting micro, small, and medium enterprises (UMKM).

The "Panggung Rakyat Merdeka" (People's Freedom Stage) event, held on August 17 to celebrate Indonesia's 81st Independence Day, provided free entertainment and a dedicated space for local UMKM to showcase and sell their products. The initiative drew a large crowd, creating a vibrant atmosphere for both attendees and vendors.

Yes, I was surprised when Mr. Jeje and his entourage came by. Alhamdulillah, my cilok was bought up.

— Cici AgustinaA cilok vendor expressing her surprise and gratitude after her products were bought by politicians.

Among the attendees were prominent PAN figures, including Jeje Ritchie Ismail, the head of PAN's West Bandung Regency branch and the current Bupati (Regent) of West Bandung, accompanied by his wife Syanaz Sadiqah. Also present was Putri Zulkifli Hasan, the leader of PAN's faction in the House of Representatives, and her husband Zumi Zola. They actively engaged with the UMKM tenants, notably purchasing cilok, a popular meatball snack, from Cici Agustina, a local vendor.

Of course, events like this have a significant impact on small vendors like me. Not only are we facilitated and sell out, but the future impact can be for market expansion.

— Cici AgustinaDescribing the broader economic benefits of such events for small businesses.

Agustina expressed surprise and gratitude for the politicians' support, stating that such events are crucial for small vendors like herself. She highlighted that these gatherings not only lead to immediate sales boosts but also offer opportunities for market expansion and increased brand awareness by connecting local products with thousands of visitors.

Jeje Ritchie Ismail emphasized that the event's purpose extended beyond mere entertainment. He stated that it was designed to stimulate the local economy by involving community members and ensuring economic activity circulated within the region. This aligns with the West Bandung Regency government's priorities, which Jeje leads, to develop the UMKM sector, recognizing its vital role in the local economy, job creation, and community welfare. He praised the quality of local products in Bandung Barat, underscoring the potential for further growth.

The UMKM are certainly our priority to develop. Because basically, local products in West Bandung are of extraordinary quality.

— Jeje Ritchie IsmailThe Bupati of West Bandung highlighting the importance and quality of local businesses.
DistantNews Editorial

Originally published by Republika in Indonesian. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

More Stories

From Our Blog