Indonesian University Students' Digital Business Secures National Funding, Eyes Prestigious Expo

Students from Nusa Mandiri University (UNM) have achieved a significant milestone, with their digital business venture, Artholic Studio, securing funding through the 2026 Entrepreneurship Development Program for University Students (P2MW). This program is organized by the Indonesian Ministry of Higher Education, Science, and Technology (Kemendiktisaintek).

The successful funding positions Artholic Studio to compete in the upcoming KMI Expo 2026, a highly regarded national entrepreneurship event for university students. In 2026, the ministry selected 3,005 proposals from 570 universities nationwide, highlighting the competitive nature of the selection process.

Artholic Studio stood out with its innovative approach to creative products made from Medium Density Fiberboard (MDF). Their offerings, which include plaques, wall decorations, graduation gifts, and custom-designed items, emphasize both economic value and environmental friendliness. The team, led by Syafa Nabila Puteri Syam, includes Mela Octaviani, Kencana Eka Nayla, Haibatus Shonya, and Muhammad Syah Reza.

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Alhamdulillah, we are very grateful to be one of the teams to receive P2MW 2026 funding. This opportunity motivates us to continue developing Artholic Studio, improving product quality, expanding marketing, and preparing ourselves for the KMI Expo 2026. We want to prove that student work can compete and provide added value to society.

Syafa Nabila Puteri Syam expressed gratitude for the P2MW funding, stating it motivates the team to further develop Artholic Studio, enhance product quality, expand marketing efforts, and prepare for the KMI Expo. "We want to prove that student work can compete and provide added value to society," she said.

Johan Hendri Prasetyo, the team's faculty advisor, noted that P2MW offers students practical business experience, from idea validation to marketing strategies. Lia Mazia, head of UNM's Digital Business program, added that this achievement demonstrates the effectiveness of the program's project-based learning approach, encouraging students to become job creators.

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P2MW is an excellent platform for building students' entrepreneurial mentality and competence. This success proves that students can transform creative ideas into businesses with economic value and the potential to grow in wider markets.