Industrial Policy Research Institute Holds 2026 National Service Award Ceremony

The Industrial Policy Research Institute (IPS) hosted the '2026 National Service Award' ceremony on June 24th at the El Tower Grace Hall in Seocho-gu, Seoul. This prestigious award aims to recognize and commend excellent companies, institutions, and brands that have significantly contributed to the advancement of industrial and administrative services within South Korea.

The ceremony celebrated achievements across a wide spectrum of industries. Recipients were honored in categories such as finance, home appliances, medical healthcare, mobility, construction, aviation, travel, general living services, ICT communications, distribution, and power. The event was co-sponsored by the Ministry of Trade, Industry and Energy; the Ministry of SMEs and Startups; Seoul School of Integrated Sciences and Technologies (aSSIST); and Dong-A Ilbo.

Professor Ha Soo-kyung of aSSIST, who served as the chief judge for the National Service Award, noted the evolving market landscape. "The core value of the market now is activities that satisfy customer needs," Ha stated. "We saw outstanding cases that created practical and effective value in line with trends that have shifted towards experience and consumption."

A total of 63 entities received awards, including prominent names like LG Electronics, KT, Hana Bank, KB Securities, BC Card, S-Oil, Nonghyup, Shinhan Bank, IBK Enterprise Bank, AXA General Insurance, LG Uplus, Penta Security, Lotte Engineering & Construction, Samsung Electronics Service, and many others. The diverse range of recipients underscores the broad impact of service innovation across the South Korean economy.

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The core value of the market now is activities that satisfy customer needs. We saw outstanding cases that created practical and effective value in line with trends that have shifted towards experience and consumption.