Samyang Holdings to Launch CEO Council on July 1; Paris Croissant VP Appointed New CEO

Samyang Holdings is set to establish the 'Samyang Council,' a new consultative body that will bring together the CEOs of its key affiliated companies. The council is scheduled to officially launch on July 1, signaling a strategic move to foster greater synergy across its diverse business units and reinforce a system of responsible management.

The primary role of the Samyang Council will be to deliberate on management issues that affect all affiliates and to coordinate collaborative strategies in response to evolving external market conditions. The body will be composed of the chief executives of major subsidiaries, including Paris Croissant, BR Korea, and Samlip. Do Se-ho, president of Paris Croissant, will serve as the inaugural chairman of the council.

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We created the council to systematically discuss common management issues across all affiliates and strengthen synergy.

To enhance operational efficiency and execution, the council plans to establish specialized committees. These committees will focus on areas requiring inter-affiliate cooperation, such as external policy, communication, compliance, safety management, and mutual growth. Concurrently, the existing 'Change and Innovation Promotion Group,' which previously included both internal and external members, will be restructured to operate primarily with external experts. This shift aims to bolster independence and specialized advisory functions for key agenda items discussed within the Samyang Council.

In parallel with these organizational changes, Samyang Holdings has appointed Hur Jin-soo, currently vice chairman of Paris Croissant, as its new CEO. Under Hur's leadership, Samyang Holdings intends to concentrate on its core functions as a holding company, including the discovery of new future businesses, management of its investment portfolio, formulation of global growth strategies, and investment in research and development (R&D). Do Se-ho emphasized that the council was created to systematically discuss common management issues and strengthen synergy, aiming to further systematize the CEO-led responsible management system and enhance management transparency.

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We plan to further systematize the CEO-led responsible management system and continuously enhance management transparency.