Influencer's Political Rants Blamed for Plummeting Sales

Taiwanese influencer "The Curator," known as Chen Chih-han, has publicly stated that his clothing sales have significantly declined. He recently admitted that a particular clothing item, which previously would have sold out quickly, now struggles to sell even 500 units. This downturn has prompted commentary from various figures within Taiwan's online sphere.

Pa-hsiung, a Taiwanese commentator, offered his perspective on The Curator's business woes in a recent video. He suggested that The Curator's frequent criticisms of the ruling Democratic Progressive Party (DPP) and supporters of the "Bluebird" movement have backfired. According to Pa-hsiung, these political stances have driven away the very consumers who were previously willing to support his brand.

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You've cursed away the people willing to buy your clothes.

"You've cursed away the people willing to buy your clothes," Pa-hsiung stated, implying a direct link between The Curator's political commentary and his declining sales. Pa-hsiung contrasted The Curator's past success, which he linked to his support for the DPP, with his current struggles. He questioned how The Curator, who claims access to the 1.4 billion-strong Chinese market and aligns with a majority of blue-white supporters, cannot outperform the 40% of DPP supporters he criticizes.

Pa-hsiung concluded that The Curator's business difficulties are self-inflicted, stemming from his own strategic choices in communication and business management. He advised The Curator to reflect on his own strategies and rhetoric rather than solely blaming political factors or external market conditions for his dwindling e-commerce performance.

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You have the 1.4 billion Chinese market and 60% blue-white public opinion, how can you not beat the 40% DPP supporters you think you have? This is entirely your own problem!