Influencers’ value rests on trust and kindness, Vietnamese cyber chief says

The value of an influencer does not lie simply in attracting attention, Lieutenant General Lê Xuân Minh told Vietnam’s National KOL Summit 2026. He said digital influence matters when it creates trust and brings benefits to the community and society.

Speaking in Ho Chi Minh City on Sept. 7, Minh, director of the Ministry of Public Security’s Department of Cybersecurity and High-Tech Crime Prevention, addressed more than 1,000 delegates and digital content creators. He opened the plenary session titled “KOLs on the journey to building digital trust.”

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Being present at the conference today, the first thing I feel is a very special atmosphere: youthful, dynamic, open and full of creative energy.

Minh said the country’s KOL community had matured significantly and no longer consisted merely of individuals working separately. “The influence of KOLs becomes a national resource only when each KOL chooses a positive path of influence and works toward the homeland,” he said. He described that as both an individual effort to build digital trust and a collective process of connection, growth and action.

The main event of the afternoon was the official launch of the Digital Trust Clubs Network for Vietnam’s 34 provinces and cities. Organizers expect the network to link content creators, government agencies and social organizations nationwide. It is also intended to provide a regular forum for verifying information, spreading positive energy and protecting users.

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The influence of KOLs becomes a national resource only when each KOL chooses a positive path of influence and works toward the homeland.