KOL Summit 2026: How should influencers respond as AI storms social media?

When AI can write a script in 10 seconds and produce a video in 30, the pressure to publish first is turning speed into a trap for creators and audiences alike. That was the central concern at the opening discussion of Vietnam’s second national KOL Summit, which focused on AI, misinformation and the crisis of trust.

The event brought together officials, technology experts, digital platforms, multi-channel networks, agencies and hundreds of artists, KOLs and KOCs from 34 provinces and cities. The message from the discussion was direct: creators need to slow down, check information and only then decide whether to trust and share it.

Content creator Hải Triều, whose full name is Đặng Nam Hải Triều, described an example from his own experience. Using only a few ChatGPT prompts, a video of him buying a car worth 600 million dong was transformed. The logo and images were changed, and the price was exaggerated to 2 billion dong.

“AI can write a script in 10 seconds and complete a video in 30 seconds. This convenience pulls creators into a race over who speaks first and who catches a trend fastest,” Hải Triều said. He warned that fear of falling behind and social-media algorithms encourage people to skip source verification. In his view, fabricated information can blur the boundary between truth and falsehood overnight and cause ordinary users to lose billions of dong.

Lieutenant Colonel Đỗ Minh Kim, deputy head of Division 3 at Vietnam’s Department of Cybersecurity and High-Tech Crime Prevention under the Ministry of Public Security, said society now recognizes content creation as a genuine profession. KOLs, he argued, should do more than seek engagement. They should act as conduits for culture, spread kindness and promote the country’s image. The discussion presented established journalism’s verification standards and creators’ accessibility as complementary tools for building lasting digital trust.

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AI can write a script in 10 seconds and complete a video in 30 seconds. This convenience pulls creators into a race over who speaks first and who catches a trend fastest. Fear of falling behind, together with social-media distribution algorithms, causes many people to skip source verification. Overnight, the boundary between truth and falsehood is erased, and ordinary users can lose billions of dong simply because of sophisticated fabricated information.