Intimate Lubricant: The Surprising Secret to Summer's Slicked-Back Hair Trend

A surprising trend is emerging in the beauty world, with intimate lubricant reportedly becoming the go-to product for achieving the coveted "wet hair" look. This method, detailed in The Wall Street Journal, promises a glossy, slicked-back style without the stiff, rigid finish often associated with traditional hair gels.

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The answer that is delighting and scandalizing is that, apparently, nothing works as well as using intimate lubricant on the head.

The technique involves using silicone-based lubricants, as water-based versions are deemed less suitable for hair styling. This unconventional approach has been popularized by social media influencers and even featured on reality television shows, highlighting its growing adoption.

Reactions from the beauty industry have been mixed. While some brands are cautiously exploring the cosmetic applications of their products, others, like one major lubricant manufacturer, have issued statements clarifying that their products should only be used as intended. This caution stems from the fact that lubricants are regulated by the FDA, and companies may fear regulatory repercussions for endorsing off-label uses.

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The problem is that many times they are water-based. You have to go, instead, for those that are silicone-based.

Despite the official reservations, the trend continues to spread, with some companies beginning to market their lubricants for broader cosmetic benefits, such as acting as a hydrating skin gel. The underlying logic is that if a product is safe for sensitive areas, it may possess other beneficial properties for skin and hair.

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I appreciated the creativity, but their products should only be used for the purposes indicated on the label.