Iran Conflict Drives Last-Minute Bookings for Tui; Company Targets Profit Despite Challenges
Translated from German, summarized and contextualized by DistantNews.
At a glance
- Tui customers are increasingly booking travel at the last minute, influenced by the Iran conflict and its consequences.
- Bookings for the crucial summer season were initially down six percent compared to the previous year.
- Despite a challenging market, Tui aims to achieve an adjusted operating profit of 1.1 to 1.4 billion euros for the fiscal year.
The ongoing conflict in Iran and its repercussions are prompting Tui customers to book their holidays closer to their departure dates. This trend has impacted the travel group's booking figures for the important summer season, which were initially six percent lower than the previous year.
2026 is not a normal year.
However, Tui reported an uptick in bookings over the last four weeks, signaling a potential recovery. "2026 is not a normal year," stated CEO Sebastian Ebel, acknowledging the volatile market conditions. While he refrained from providing a revenue forecast for the fiscal year ending in September, Ebel reiterated the company's target of achieving an adjusted operating profit between 1.1 and 1.4 billion euros.
The Iran war and its consequences continue to drive Tui customers to book at the last minute.
In the third business quarter ending in June, Tui served 9.9 million customers, a three percent decrease from the prior year. Revenue fell by six percent to 5.8 billion euros, and adjusted earnings before interest and taxes dropped by 27 percent to approximately 234 million euros. The net profit attributable to shareholders was less than half of the previous year's figure, totaling just under 83 million euros.
Booked revenue for the important summer season was still six percent lower than in the previous year.
These financial results reflect the broader challenges facing the tourism industry, including geopolitical instability and economic uncertainties. The shift towards last-minute bookings suggests a cautious consumer behavior, with travelers likely waiting for more clarity on global events before committing to travel plans.
In the third business quarter ending in June, Tui counted 9.9 million customers - three percent less than in the previous year.
Originally published by Die Zeit in German. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.