Irresistible Bazaar Launches Iress Local, Offering More Space for Curated Fashion and Accessory Brands

Irresistible Bazaar, a pioneer in Indonesia's pre-loved luxury fashion market, is launching its new intellectual property, "Iress Local," in August 2026. This initiative embodies the bazaar's core philosophy of "Solutions Through Collaboration," aiming to create a mutually beneficial environment for brands to thrive together.

Marisa Tumbuan, Founder of Irresistible Bazaar, emphasized the importance of collaboration in navigating current economic difficulties. "In this economy, it's true, as our fellow local brand colleagues said earlier, that let's find solutions rather than lamenting the difficult global and national economic conditions through mutualistic collaboration," she stated at an intimate media gathering.

This is not the first time Irresbazaar has supported local brands; the bazaar has consistently provided a platform for them over the past 11 years. However, the representation of local brands has historically been below 10 percent. With increasing enthusiasm from local brands, Irresbazaar is ready to offer full support and a more prominent space.

“

In this economy, it's true, as our fellow local brand colleagues said earlier, that let's find solutions rather than lamenting the difficult global and national economic conditions through mutualistic collaboration.

"We have long included quality local brands that pass our curation in the bazaar events from years ago. However, the percentage is still below 10 percent. This time, the enthusiasm from fellow local brands is increasing, and we welcome it openly and are ready to fully support it," added Marisa, who also owns Ginger Luxthings and Dambha Official.

The selection process for the 11 local brands participating in the upcoming Irresbazaar event is rigorous. Marisa and her team conduct extensive research and observation, considering factors such as product consistency, quality, brand values, loyal customer base, and public reviews. This meticulous curation ensures that the featured local brands meet a high standard, aligning with the luxury pre-loved items typically found at the bazaar.

“

We have long included quality local brands that pass our curation in the bazaar events from years ago. However, the percentage is still below 10 percent. This time, the enthusiasm from fellow local brands is increasing, and we welcome it openly and are ready to fully support it.