Isuzu showcases versatile commercial vehicles at GIIAS, supporting diverse industries

PT Isuzu Astra Motor Indonesia (IAMI) is using the GAIKINDO Indonesia International Auto Show (GIIAS) 2026 to demonstrate that its commercial vehicles are more than just transport. The company is presenting them as productive solutions capable of meeting the diverse needs of various business sectors, from goods distribution and mining to plantations and the rapidly growing creative industry.

Masayasu Hideshima, President Director of PT Isuzu Astra Motor Indonesia, stated that the evolving demands of the business world require commercial vehicles to adapt to multiple business models. "At GIIAS 2026, we want to show that Isuzu vehicles are not only solutions for logistics and transportation businesses but can also be developed for various business sectors, including the creative industry that continues to grow in Indonesia," Hideshima said. He added that the flexibility of Isuzu vehicles allows customers to innovate according to their needs, making the vehicles productive investments that support business growth.

At the exhibition, Isuzu is displaying a range of vehicles tailored for different business requirements. The Isuzu GIGA FVR is featured as a heavy-duty vehicle modified into a Road Sweeper through a collaboration with YMG Tech Mobility, designed for demanding tasks. Additionally, the Isuzu ELF NLR is presented as a campervan, developed in partnership with Karoseri Delima Mandiri and used by travel content creator JAJAGO. This showcases how commercial vehicles can support lifestyles, tourism, and the digital creative industry.

Further demonstrating versatility, the Isuzu TRAGA is showcased with a "Salon Studio" concept, a mobile business unit for the beauty industry, created in collaboration with Putri (a Paragon Corp brand) and Karoseri Delima Mandiri. This concept highlights new opportunities for micro, small, and medium enterprises (MSMEs) and the beauty sector. The Isuzu D-Max, in collaboration with SANA, is presented as a multipurpose vehicle for off-road and urban use, while the Isuzu New mu-X offers robust off-road mobility. Visitors can also experience the performance of the Isuzu TRAGA AC and Isuzu New mu-X through test drives.

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At GIIAS 2026, we want to show that Isuzu vehicles are not only solutions for logistics and transportation businesses but can also be developed for various business sectors, including the creative industry that continues to grow in Indonesia. The flexibility of Isuzu vehicles allows customers to innovate according to their needs, making the vehicles productive investments that support business growth.