Jakarta Stadium Eyes Naming Rights Deals with Strategic Partners

Jakarta's iconic Jakarta International Stadium (JIS) is set to generate new revenue streams through a strategic partnership between PT Jakarta Propertindo (Jakpro) and Feel Good Network. The two entities officially signed a deal to manage the stadium's naming rights, a move aimed at unlocking JIS's commercial potential and solidifying its status as a top-tier sponsorship opportunity in Indonesia and the wider Southeast Asian region.

Feel Good Network will spearhead the comprehensive management and development of the naming rights strategy. This includes crafting marketing plans, overseeing tender processes, assisting with negotiations, and ensuring the successful implementation of agreements with selected sponsors. JIS, already a venue for major international sports and entertainment events, possesses significant brand value beyond its physical infrastructure.

The naming rights program is designed to foster long-term collaborations that benefit all parties involved while supporting the sustainable management of the city's asset. The process will begin with market sounding to gauge interest and identify suitable corporate partners whose brands align with JIS's international standards and values. Following this, a select group of corporations and brands will be invited to a private tender.

This strategic approach ensures a professional process aimed at securing partnerships that offer substantial value. The naming rights will be offered under a five-year agreement, providing long-term certainty, stability, and visibility for sponsors, thereby maximizing brand exposure for JIS as a premier destination in Jakarta.