Jayawijaya TP PKK Strengthens Independent UMKM Through Infrastructure Aid

The Empowerment and Welfare of Family Welfare Movement (TP PKK) in Jayawijaya Regency, Papua Pegunungan, is strategically bolstering independent micro, small, and medium enterprises (UMKM) through vital infrastructure assistance. In collaboration with the Regional Crafts Council (Dekranasda), the organization has distributed aid to 10 independent entrepreneurs in the region.

Idawati Waromi, the Chairwoman of TP PKK Jayawijaya, stated that the assistance targets young individuals already running their own businesses. The goal is to foster advancement and development within their ventures. "We, along with the management of Dekranasda, are providing assistance to young people as role models in Jayawijaya by giving them business infrastructure so that their current businesses can become more advanced and develop," Idawati explained.

The provided infrastructure varies according to the specific business needs of the recipients. Items include coffee tables and mobile stalls for selling vegetables. This support is intended to further motivate young people to enhance their economic standing. "We are here to help with infrastructure for independent business actors who are already operating, so that their businesses can become more advanced and better in the future," Idawati said.

Beyond material support, the initiative also focuses on improving the visual appeal of these businesses, viewing it as crucial for setting an example for other young Papuans. Idawati emphasized that well-organized and attractive business premises can serve as a unique draw for tourists visiting Jayawijaya. "With this support, a business location that is already good and beautiful can become a tourist attraction for visitors to come to Jayawijaya," she noted.

The underlying principle is to help re-organize the business spaces of native Papuan UMKM actors to be more aesthetically pleasing. The hope is that Jayawijaya's younger generation of native Papuans will become more creative and innovative in developing their independent businesses, thereby accelerating economic growth for themselves and the region. The 10 recipients include university students and women who typically sell goods at the Wamena Tugu Salib roundabout.