Jennie Blackpink Appointed Vaseline Global Ambassador, Celebrates Effortless Confidence

Global beauty brand Vaseline has announced K-pop sensation Jennie of Blackpink as its new Global Ambassador for its body care collection. This collaboration unites an iconic body care brand with a modern cultural icon known for her self-expression and confidence.

The partnership centers on the philosophy of simple yet effective body care, celebrating healthy, glowing skin that boosts self-assurance. Jennie, recognized worldwide for her influence in music, fashion, and pop culture, embodies an "effortless glow" that complements her personal style.

Body care is a crucial part of Jennie's daily routine, whether she's performing on stage, attending events, or traveling. She shared that Vaseline has long been an integral part of her self-care regimen. "For me, body care is always as important as hair care and skin care, so working with Vaseline aligns perfectly with my principles of self-care," Jennie stated.

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For me, body care is always as important as hair care and skin care, so working with Vaseline aligns perfectly with my principles of self-care.

She specifically mentioned enjoying sauna sessions and cold plunges to maintain skin health, followed by moisturizing lotion to preserve her glow. Jennie favors Vaseline's Gluta-Hya for its lightweight, non-sticky texture that leaves her skin feeling moisturized and dewy.

Fernando Kahane, Global Brand VP of Vaseline, expressed excitement about the collaboration, noting Vaseline's legacy of trusted body care products. "Through Gluta-Hya and Pro Derma, we want to continue innovating body care with the best formulas designed to help skin feel healthier, hydrated, and cared for," Kahane said. "JENNIE represents confidence and that effortless glow very naturally."

As Global Ambassador, Jennie will feature in upcoming campaigns worldwide, particularly for the Gluta-Hya and Pro Derma lines. These product ranges offer advanced body care through high-performance formulas aimed at maintaining healthy, hydrated, and glowing skin daily.

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Through Gluta-Hya and Pro Derma, we want to continue innovating body care with the best formulas designed to help skin feel healthier, hydrated, and cared for. JENNIE represents confidence and that effortless glow very naturally.