John Malkovich promotes Croatian tourism in new video

Renowned actor John Malkovich, a two-time Oscar nominee and Emmy winner, is fronting a new promotional video for the Croatian Tourist Board. Malkovich, who has Croatian roots, lends his international prestige to showcase Croatia as an attractive and authentic travel destination.

The project is a collaboration with Pete Radovich, a celebrated television and sports producer also of Croatian descent, who has won 45 Emmy awards. This marks the fourth collaboration between Malkovich and Radovich, whose previous joint ventures have garnered numerous accolades, including five Emmy Awards, five Cannes Lions, and eight Clio Awards.

The video production was handled by Bunker d.o.o., with creative input from the agency Brandmama d.o.o. The new campaign aims to further promote and position Croatia on the global tourism map.

Filming took place across various locations in Croatia. A teaser for the promotional video is already available, and the full film is scheduled for release just before the FIFA World Cup begins. The campaign will specifically target the American market, coinciding with the World Cup's location.