Jollibee plans Hong Kong listing for international unit instead of US

Jollibee Foods Corp plans to list its international operations in Hong Kong rather than pursue an earlier plan for a US listing. The Philippine fast-food company said it is separating the business ahead of a planned spin-off and listing.

The international unit, Jollibee Foods Corporation International, will seek a Hong Kong listing because of the company’s existing presence in the market and its brand recognition in Asia. Jollibee said the exchange would also provide access to a broad base of global and regional investors, supporting ambitions that extend beyond Asia, including further growth in North America.

Hong Kong has attracted strong demand for new share sales this year. About $22.45 billion in listings took place there during the first half of 2026, up nearly 57% from a year earlier, according to LSEG data. The figure marked the city’s busiest start to a year for new listings in five years.

Jollibee appointed Richard Chong Woo Shin, its current chief financial and risk officer, as chief executive officer of the international unit.

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HKEX also provides access to a broad base of global and regional investors, making it well suited to support a business with ambitions that extend well beyond Asia, including continued growth in North America.