JPJ and MONSTA Partner to Strengthen Road Safety Messaging

Malaysia’s Road Transport Department has teamed up with animation company MONSTA to make road safety messages more accessible through digital content and local animated characters.

JPJ’s official mascot, Fifi, made her first public appearance during a National Day parade alongside Mechamato, a popular character produced by MONSTA. The appearance formally introduced Fifi while linking the campaign to patriotism, national identity and Malaysia’s hopes for a safer future.

JPJ said the National Day celebration provided a platform to present a new local character to younger generations. Pairing Fifi with the established Mechamato character, it added, connected familiar local animation with a new audience while carrying positive and inspirational messages.

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The appearance of Fifi alongside Mechamato represents the continuity of local creativity and animation intellectual property, connecting a character already known to the public with a new generation in delivering positive and inspirational messages to Malaysians.

The department said animation and digital content could communicate road safety in ways that are easier to understand, more engaging and closer to the public. MONSTA described the partnership as an opportunity to use Malaysian animation in education and road safety campaigns.

The collaboration also creates scope for content that combines education, entertainment and social values. JPJ and MONSTA said they would continue using local creative talent and animation to deliver road safety messages in ways that fit current communication habits.

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Through the pairing of Fifi and Mechamato, we hope road safety messages can be delivered creatively while inspiring patriotism and confidence in Malaysia’s future.