Koffiku's Instant Coffee Products Achieve Classy Instant Packaging

Koffiku, a micro, small, and medium enterprise (UMKM) from Surabaya, is elevating Indonesian coffee by transforming beans from across the archipelago into sophisticated instant coffee products. The company meticulously selects coffee varieties, considering their unique flavor profiles to match its product formulations.

Ira Susanti, Koffiku's Export Marketing representative, explained that the company sources Robusta beans primarily from Temanggung and premium Arabika from Mandailing in North Sumatra. This careful selection process ensures that the inherent characteristics of each bean align with the desired taste of Koffiku's instant coffee. While these are key sources, Koffiku also has access to beans from other renowned regions like Toraja and Aceh, though not all are incorporated into their current product lines.

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If it's Robusta, we take it from Temanggung. Because we look at the taste, we are suited for Temanggung.

These carefully chosen beans are then processed into instant coffee without grounds, offering consumers the convenience of brewing a cup without the hassle of dealing with coffee residue. Koffiku's product line includes several black coffee options such as Robusta, Robusta Gourmet, Arabika, Arabika Gold, and a special Blend, which combines 70% Robusta with 30% Arabika. Additionally, they offer popular latte flavors like Cappuccino, Vanilla Latte, Hazelnut, Almond, and a 2-in-1 variant.

The development of these instant coffee products is part of Koffiku's strategy to deliver practical and accessible coffee solutions. The company's journey began with spice-based products before identifying a significant opportunity in the coffee sector. This focus on innovation and quality aims to bring the diverse flavors of Indonesian coffee to a wider market through convenient formats.

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We have Toraja, we have Aceh, we have Temanggung, we have Mandailing. But not all are included, we adjust them to the formulation.