Kyochon F&B operates cultural experience program for local children, continuing 'happiness sharing' for future generations

Kyochon F&B, a household name in South Korea for its popular fried chicken, is extending its brand beyond the dinner table and into community engagement. The company's 'Kyochon 1991 School' initiative, as reported by Dong-A Ilbo, offers a unique opportunity for local children to interact with the brand in a fun and educational setting.

By inviting children from the Sirip Janda Daycare Center to its Osan training facility, Kyochon is not just providing a meal, but an experience. The program allows youngsters to witness the culinary process firsthand, from understanding the brand's story to the hands-on 'brushing' technique used in their signature sauces, culminating in tasting their own creations. This goes beyond simple corporate social responsibility; it's about building brand loyalty and fostering a connection with the next generation.

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Kyochon is continuing its social contribution activities for future generations and the local community based on 'happiness sharing'.

This initiative underscores a growing trend among Korean companies to invest in community programs that align with their brand identity. For Kyochon, it’s a way to reinforce its image as a company that cares about 'happiness sharing' and contributes to the healthy growth of future generations. The program's continuation throughout the year, engaging around 300 participants, signifies a sustained commitment to social contribution and local community development, reflecting a deeply ingrained value in Korean corporate culture.

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We plan to continue programs that help children's healthy growth and local community coexistence.