Lavojoy Introduces Easy Body Care Ritual for Active Lifestyles

As it approaches its fourth anniversary, Lavojoy has unveiled a new campaign, "lavojoy: A Celebration of Fun to Lifestyle," marked by a picnic gathering event in South Jakarta.

The brand introduced its latest innovation, the "Let It Glow Body Serum Gel Series." This collection includes the "Let It Glow 10% Niacinamide Sunscreen Serum Gel SPF 50+ PA++++" and the "Let It Glow 10% Niacinamide Daylight Brightening Serum Gel." Both products are designed for layered application, catering to various daily activities both indoors and outdoors.

Dickson Leo, Brand Director of Lavojoy Indonesia, explained that this innovation stems from evolving consumer needs for more practical and comfortable body care products suitable for diverse situations. He stated that Lavojoy believes body care should adapt to contemporary lifestyles, offering lighter, less sticky, and longer-lasting fresh sensations without a tone-up effect, while still providing maximum protection and care.

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Lavojoy always believes body care must evolve with the way people live today. After pioneering with Daily Shine Body Serum, we saw a new need from consumers: products that are lighter, minimally sticky, feel fresh longer, without tone up, yet still provide maximum protection and care.

Leo also shared tips for optimizing the use of the Let It Glow Body Serum Gel Series, particularly for sensitive skin. He advised against casual application, emphasizing a specific method for optimal absorption. The recommended technique involves applying the product and then gently patting it into the skin with five soft strokes.

For those seeking UV protection and lasting fragrance, the series can be combined effectively. The process involves applying the brightening serum gel to pulse points, similar to perfume application, allowing it to absorb before applying the sunscreen serum gel. Lavojoy's campaign seeks to redefine body care, moving it from a mere routine to a lifestyle partner that supports comfort and activity throughout the day.

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Most people just apply body gel casually to the skin surface. In fact, there are special steps to optimize absorption.