Lee Jong Suk debuts as MIDO Asia Ambassador at Ocean Star 200 launch

Seoul, South Korea – Watchmaker MIDO launched its latest Ocean Star 200 diving watch collection at an exclusive event in Seoul, marking the official debut of South Korean actor Lee Jong Suk as the brand's new Asia Brand Ambassador.

The event, held at the Walkerhill Aston House, drew media and guests from across Asia, highlighting MIDO's dedication to blending technical innovation, reliability, and enduring design. Lee Jong Suk, the star of the evening, was seen wearing the new Ocean Star 200, drawing significant attention.

Under the direction of renowned art director Jeon Hyuk Jin, the launch featured a spectacular performance inspired by MIDO's "Treasure Your Time" global campaign, emphasizing the value of cherishing every moment. Franz Linder, CEO of MIDO, welcomed attendees and expressed gratitude for their presence at the milestone launch of the iconic Ocean Star collection.

During the event, Lee Jong Suk shared his recent activities and his experience as MIDO's new Asia Brand Ambassador. He joined Franz Linder for a champagne toast, a key highlight of the night. "I am truly honored to officially greet everyone at my first event as MIDO's Asia Brand Ambassador," Lee Jong Suk stated. "This event in Seoul is a meaningful opportunity to introduce the world of MIDO and the new Ocean Star 200 collection. I am happy to share this special moment with guests from various Asian countries, making it an even more memorable experience."

The venue was transformed into an immersive experience reflecting the Ocean Star world, with exterior light installations, a large MIDO logo, and decorative elements echoing the brand's visual identity. Guests entered through an installation inspired by the new Ocean Star dial design, leading to an exhibition showcasing the collection's history, archival advertisements, past models, and the latest campaign visuals featuring Lee Jong Suk.

“

I am truly honored to officially greet everyone at my first event as MIDO's Asia Brand Ambassador. This event in Seoul is a meaningful opportunity to introduce the world of MIDO and the new Ocean Star 200 collection. I am happy to share this special moment with guests from various Asian countries, making it an even more memorable experience.