Psychology Degrees Increasingly In-Demand in Indonesia, UBSI Rector Says

Universitas Bina Sarana Informatika (UBSI) Rector Prof. Dr. Ir. Mochamad Wahyudi highlights the escalating demand for psychology graduates, driven by heightened societal awareness of mental health. This growing recognition extends beyond educational settings, impacting workplaces, creative industries, corporations, and social institutions.

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Companies need individuals who can comprehend consumer behavior, manage human resources, build effective communication, and help create a healthy work environment. This is where the role of psychology is highly strategic.

Prof. Wahyudi explained that psychology is highly relevant in today's world because it centers on humans, the core of all social and professional activities. As technology advances rapidly, the ability to understand human behavior becomes increasingly vital. "Companies need individuals who can comprehend consumer behavior, manage human resources, build effective communication, and help create a healthy work environment. This is where the role of psychology is highly strategic," he stated on Wednesday, June 24, 2026.

Many still perceive psychology solely as a profession for psychologists or counselors. However, Prof. Wahyudi emphasizes that the scope of psychological science is far broader, applicable across diverse sectors. Psychology programs teach students to observe, analyze behavior, conduct scientific research, and understand individual and group dynamics. These skills are essential for navigating the complexities of the modern workforce.

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Psychology teaches students to understand how humans think, make decisions, interact, and adapt to their environment. These abilities are highly needed in the modern workplace, which is increasingly complex and dynamic.

Graduates from psychology programs benefit from significant career flexibility. Their expertise is not confined to mental health services but extends to fields such as Human Resource Development (HRD), educational consulting, HR training, counseling, behavioral research, consumer behavior analysis, and organizational development. The digital economy further expands opportunities in marketing, user experience, content strategy, market research, and digital community development. Wahyudi noted that companies increasingly seek individuals with strong interpersonal skills, empathy, and teamwork abilities, competencies central to psychological studies, alongside technological proficiency.

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They also need individuals who understand human behavior, can communicate well, have empathy, and can work together in a team. These characteristics are very close to the competencies learned in psychology.