Leo Messi Expands Hotel Business, Invests in Luxury

Football superstar Lionel Messi is extending his influence beyond the pitch by significantly developing his business ventures, with a particular focus on the luxury hotel industry through his MiM Hotels brand. This expansion highlights a strategic diversification into high-end hospitality.

The MiM Hotels network currently comprises six boutique establishments located in desirable destinations across Spain and Andorra, including Sitges, Baqueira, Sotogrande, Ibiza, Mallorca, and Andorra. Since the autumn of 2025, the management of these properties has been entrusted to the experienced Spanish firm Meliá Hotels International, integrating MiM Hotels into the broader Meliá Collection.

Messi's business strategy for MiM Hotels emphasizes creating intimate, luxurious accommodations in serene, picturesque settings. The portfolio includes adult-only properties, such as those on Ibiza and Mallorca, alongside family-friendly options in Baqueira and Andorra. Several of these hotels feature restaurants by Michelin-starred chef Nandu Jubany, under the Hincha brand.

Beyond hotels, Messi's business empire is extensive. His real estate holdings, managed by Edificio Rostower Socimi, are valued at an estimated 223 million euros. He also has significant interests in media and entertainment, with ventures like 525 Rosario, a production company, and strategic partnerships with major brands like Apple and Adidas. Furthermore, his Play Time Sports-Tech HoldCo invests in sports, media, and technology startups, while his involvement in gastronomy includes investments in restaurant chains and collaborations with wineries, even launching his own wine line.