Leticia Perdigón's provocative t-shirt trick for 'La otra virginidad' turns 70-year career milestone

Leticia Perdigón, a veteran Mexican actress, is marking 70 years in the entertainment industry. A memorable moment from her career is the promotional image for the 1975 film "La otra virginidad," directed by Juan Manuel Torres. In the photo, Perdigón wears a t-shirt with the provocative slogan "Dare to lose the other virginity."

Perdigón, who was in her early twenties at the time, revealed that the striking pose was her own idea. The t-shirt was too large, so she decided to wet it to make it adhere to her body. She explained in a recent interview that her intention was to promote the film, not to cause a scandal. The image has since gained traction on social media, with many of her characters being reinterpreted in the digital age.

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I wet the t-shirt so it would stick to me, but not with the idea of causing a scandal, but to promote the movie.

"La otra virginidad" is considered a representative work of Mexican cinema from the 1970s. Perdigón has had a prolific career spanning art-house films, commercial cinema, telenovelas, and theater. She began her career in photo-novelas and radio dramas. The actress has often taken on roles that others shied away from, including nude scenes, which she felt were justified within the context of the films.

She learned discipline and punctuality from her mother, qualities that she believes opened doors for her. Perdigón cited actresses like Alma Muriel and Ana Martin as inspirations, noting that she learned from their work in films that explored women's liberation. With over 70 films, three Ariel Award nominations, and appearances in 50 telenovelas, Perdigón is a recognized figure in Mexican cinema, with her bold 1970s image remaining a significant part of her legacy.

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They always gave me the opportunity; they saw my discipline, my punctuality, which are inherited from my mother. I made that cinema that touched on the theme of women's liberation; and not just me: Alma Muriel, Ana Martin are actresses from whom I learned.