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LinkedIn allows connecting apps to showcase skills

From El Comercio · () Spanish

Translated from Spanish, summarized and contextualized by DistantNews.

At a glance

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  • LinkedIn has introduced a new feature called "connected apps" to showcase users' professional software skills.
  • The feature integrates with various popular applications, displaying real-world usage and potentially awarding "Top User" badges.
  • Automatically generated descriptions of skills cannot be manually edited, ensuring accuracy and preventing exaggeration.

LinkedIn is enhancing its platform with a new feature called "connected apps," designed to allow users to visually demonstrate the software and tools they utilize in their professional lives. This integration aims to provide a more dynamic and credible representation of a user's skill set beyond traditional endorsements.

The "connected apps" section will be embedded within user profiles, generating descriptions based on actual activity within linked applications. This approach seeks to bolster the authenticity of professional profiles. For instance, a user could showcase their expertise in email marketing campaigns by demonstrating their use of HubSpot Marketing Hub or their proficiency with automation tools for client interaction. LinkedIn is also introducing a "Top User" badge for individuals who are particularly active on certain applications, helping them stand out to recruiters and potential employers.

LinkedIn has worked to reinforce verification and trust within professional profiles, and this new feature is an important step in that direction.

— LinkedInDescribing the purpose and significance of the 'connected apps' feature.

Initially, LinkedIn partnered with applications such as Descript, Duolingo, and Replit. The platform has now expanded these collaborations to include a wider array of popular services like Buffer, Fiverr, HubSpot, Adobe Express, GitHub Copilot, and Zapier, among others. A key aspect of this feature is that the skill descriptions generated by these connected apps cannot be manually edited by users. This measure is in place to prevent inflated claims about capabilities and ensure a more accurate reflection of a user's abilities.

LinkedIn is rolling out this feature gradually. The professional networking site has observed a significant increase in posts related to projects and products, noting a 4.5-fold rise compared to the previous year. The company suggests that understanding and utilizing this new feature now offers a distinct advantage for job seekers, personal brand builders, and software companies seeking visibility.

This measure will prevent exaggerations about the user's capabilities and ensure a more accurate representation of their skills.

— LinkedInExplaining the rationale behind making automatically generated skill descriptions uneditable.
DistantNews Editorial

Originally published by El Comercio in Spanish. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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