Lithuanian diaspora campaign uses hit song to promote language learning

The Lithuanian Ministry of Foreign Affairs has initiated a new educational campaign, "Aš nepamesiu savo kalbos" ("I Will Not Lose My Language"), aimed at encouraging children of the Lithuanian diaspora to embrace and preserve their native tongue. The campaign, launched as the new academic year approaches, seeks to connect families living abroad with Lithuanian education opportunities, fostering not only language skills but also cultural understanding and a stronger connection to Lithuania.

A central element of the campaign is a specially produced music video set to the popular song "Aš nepamesiu savo dainos" ("I Will Not Lose My Song") by Lithuanian artist Vidas Bareikis. The lyrics were adapted by the Chicago Lithuanian community, and the video features children sharing their thoughts on the importance of the Lithuanian language. Bareikis expressed his desire for the song to be sung by children, emphasizing that they are the best proof of the language's vitality across generations and its role in providing a strong sense of identity for the younger generation.

Official data from 2025 indicates a significant engagement in Lithuanian education abroad, with 254 formal and informal institutions serving over 11,500 diaspora children and youth. Recognizing the importance of these efforts, Lithuania has been providing state budget funding to these schools since 2023. For families residing far from physical institutions, remote learning options are also available through Lithuanian schools offering approved programs. The "Globali Lietuva" Facebook page will share campaign updates and the music video, inviting the diaspora, Lithuanian schools, communities, and relatives in Lithuania to help spread awareness about learning Lithuanian abroad.