Local Brands Elevate Eyeshadow Game in Indonesia: Tips for Choosing the Perfect Shade

The Indonesian beauty market is seeing a surge in creativity from local brands, particularly in eyeshadow offerings. Companies like Rollover Reaction, established in 2016, focus on multi-functional cosmetics designed for practicality. BLP Beauty promotes diversity and self-expression through inclusive makeup campaigns, while ESQA pioneers vegan cosmetics with glamorous packaging and conscious formulations. Selecting the ideal eyeshadow involves more than just following trends; it requires consideration of one's makeup style, skin characteristics, and eye shape for optimal results. The article highlights three main types of eyeshadow: pressed powder, favored for its ease of blending and suitability for oily lids, often applied with brushes or fingers for intense color; liquid and cream eyeshadows, which provide a glowing, bold finish and are ideal for dry eyelids, though waterproof formulas are recommended for oily skin to prevent smudging; and stick eyeshadows, offering convenience for touch-ups and travel due to their crayon-like form, delivering intense pigmentation and long-lasting wear without needing extra tools.