Losing airline keeps promise, changes Instagram logo after World Cup bet
Translated from Korean, summarized and contextualized by DistantNews.
At a glance
News
Named sources
Outcome reported
- Norwegian airline Norwegian and British Airways engaged in a social media bet before their countries' World Cup match.
- The losing airline agreed to change its Instagram profile picture to the winner's logo.
- England won, and Norwegian fulfilled its promise, earning praise for sportsmanship.
A friendly rivalry unfolded on social media between Norwegian airline Norwegian and British Airways ahead of the 2026 FIFA World Cup quarter-final match between England and Norway. The two national carriers agreed to a unique bet, capturing the attention of football fans.
Let's put our logos on the line for a match.
Norwegian proposed on Instagram that the losing airline would change its profile picture to the logo of the winning carrier. British Airways responded with a witty remark, suggesting Norwegian should not make bets they cannot win. Ultimately, both airlines agreed to the terms: the loser would adopt the winner's logo as their official Instagram profile picture.
Don't make bets you can't win.
Following the match, England defeated Norway 2-1, advancing to the semi-finals. True to their word, Norwegian updated its profile picture to display the British Airways logo. The airline acknowledged the end of their World Cup journey but expressed that the bet would be remembered, wishing England success in the next round.
Our World Cup is over, but this bet will be remembered for a long time.
Fans reacted positively to the airlines' playful marketing stunt, with many commending Norwegian for keeping its promise despite the loss. Comments highlighted the sportsmanship displayed and the enjoyable nature of such events during the tournament.
It's cool that they kept their promise even after losing.
DistantNews Editorial
Originally published by Dong-A Ilbo in Korean. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.
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