Lotte GRS opens Korean food court 'Hansik Migwan' at National Museum of Korea

Lotte GRS is expanding its food and beverage concession business by opening a new Korean food court, 'Hansik Migwan,' at the National Museum of Korea. Located on the first floor of the museum's west wing, the spacious 276-pyeong (approx. 910 sqm) facility can seat 310 patrons.

The food court offers five distinct culinary zones: 'Bunsikpyeon' for snacks like tteokbokki and kimbap, 'Guk/Tangpyeon' for traditional Korean soups and stews, 'Igukpyeon' for international dishes such as Chinese and Western cuisine, 'Bibeompyeon' for bibimbap and rice bowls, and 'Chickenpyeon.' The design incorporates traditional Korean colors like celadon green and dancheong red, and utilizes traditional tableware such as earthenware and trays, alongside museum shop merchandise.

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It is meaningful to present 'Hansik Migwan,' which contains Lotte GRS's unique food service know-how, at the National Museum of Korea, where Korea's treasures are gathered.

This strategic move into cultural venues, distinct from Lotte GRS's usual airport and historical site concessions, aims to enhance its image as a food service company promoting Korean culinary culture. The company anticipates stable revenue growth, leveraging the museum's high visitor traffic. Lotte GRS has been accelerating its concession business expansion, recently securing contracts for food services at the National Science Museum in Gwacheon. The company reported a 133% increase in concession business revenue over the past five years, with a 60% year-on-year rise by May of this year.

The National Museum of Korea has seen a substantial increase in visitors, with the first half of the year attracting 3,795,000 guests, a 39.7% rise compared to the same period last year. This marks the first time visitor numbers have reached the 3 million range in the first half of a year since the museum's opening. International visitor numbers also surged by 69% to 165,404 in the first half of the year, compared to 97,985 in the previous year.

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We will continue to strengthen our growth engines by developing differentiated concession models tailored to various key locations.